Talent is everywhere.
Let's create opportunity.

Talent is everywhere but opportunity isn't. SOAR Performance Foundation exists to close that gap. We use high-performance sport, personal development and community programmes to help people build a better future for themselves and for the places they come from.

The SOAR model

SOAR connects athletic potential with personal achievement, economic opportunity and community impact. Each stage leads into the next, and participants return to help others begin their own journey.

Scout incredible talent

We identify exceptional individuals in underserved communities who have the talent, determination and potential to achieve greatness but lack access to opportunity.

Opportunity Creation

We provide access to high-performance coaching, equipment, competitive pathways, mentorship and personal development opportunities that allow talent to flourish.

Achieve beyond expectations

We empower individuals to exceed their perceived limits through sporting achievement, education, career development or entrepreneurship. Success is measured in personal progress and lives transformed, as well as sporting results.

Return and inspire

Our athletes and programme participants return to their communities as role models, mentors, coaches and leaders. They share their experiences, create opportunities for others and inspire the next generation of talent.

Your support changes lives.

SOAR Performance Foundation grew from a simple belief that talent is everywhere and that opportunity is something we can create. Our roots are in the Valley of a Thousand Hills, where our first core group of athletes came to us from kayaking, and they've since been joined by athletes from many other sporting backgrounds who now train alongside them for HYROX. We're also spreading our wings, with new sites opening in Khayelitsha and Soweto as we build SOAR to reach underserved communities across South Africa. With partners and supporters behind us, we can create more opportunity, build stronger communities and help raise the next generation of leaders.

Help give talent a chance.

With partners and supporters behind us, we can create more opportunity, build stronger communities and help raise the next generation of leaders.

The athlete pathway

Sport is where it starts, and each step can open the next one. Not everyone will take every step, and that's fine, because people move at their own pace and contribute in different ways.

  1. Athlete

    Build the foundation through training, racing and the habits that come with them.

  2. Coach

    Learn to develop others and pass on what you know.

  3. Leader

    Lead with purpose in the team and back home.

  4. Entrepreneur

    Create opportunities for yourself and for the people around you.

  5. Mentor

    Inspire the next generation and bring them into the circle.

Three pillars. One cycle of opportunity.

Everything SOAR does is built on three pillars. The Racing Team shows what's possible, Skills and Career Development carries that discipline into work and enterprise, and our Community Programmes take it back home to inspire the next generation.

Pillar 01 · Elite performance

SOAR Racing Team

We support exceptional athletes with the talent, determination and ambition to compete at the highest level of HYROX. They show what's possible when talent meets opportunity, and they become role models for the next generation.

Meet the Racing Team
A SOAR Racing Team athlete in black SOAR kit, mid-race at full effort

Pillar 02 · Beyond the race

Skills and Career Development

We build on the discipline and resilience that sport develops to create pathways into personal development, qualifications, employment and entrepreneurship.

Explore Our Development Programmes
A SOAR mentor working with young people in SOAR shirts

Pillar 03 · Community powered

Community Programmes

Stronger people. Stronger communities.

We bring HYROX-inspired fitness and coaching into underserved communities through training sessions, community events and our vision for accessible training facilities.

Explore Our Community Programmes
A SOAR community session, with children in front and the Racing Team behind them

Our impact

Counted and updated as we report.

  • 7Racing Team athletes
  • [00]Young people introduced to HYROX
  • [00]Community sessions
  • [00]Local coaches developed
  • [00]Schools engaged

Back the talent. Build the future.

Corporate partners, sponsors, foundations and supporting organisations can help us turn talent into opportunity.

SOAR With Us · Monthly membership

Train with us.
Fund the next athlete.

SOAR With Us is for everyday fitness enthusiasts, runners and HYROX athletes who want to improve their own performance and help create opportunities for others while they're at it.

What members get

  • HYROX programmes

    Structured training for beginners, Open and Pro athletes.

  • Running programmes

    5 km, 10 km, half-marathon and marathon.

  • Expert insights

    Training advice, performance insights and content from the Racing Team.

  • Monthly coaching

    A live group session or Q&A each month, with a community of like-minded people.

Where your membership goes

Membership fees first cover the cost of the programmes, coaching and platform, and the surplus goes towards our athlete and community programmes.

Join the SOAR Community

Membership is launching soon, so register your interest and we'll let you know as soon as it opens.

SOAR With Us

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